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How can I achieve mastery and meet consumer psychology and consumer demand? Famous brand marketing expert Mr. Yu Fei pointed out that the past two years, the marketing model transformation, service marketing is the industry most concerned about marketing. However, service marketing what is it? In fact, service marketing is a kind of behavior, including business from the beginning of product development, design, production should take into account the best interests to provide value to consumers in the marketing of every detail, excellent example of packaging of personalization, while service marketing is a concept, but also a meet consumer demand, consumer demand and create quality practice. In fact, China's market is quietly undergoing changes, such as advocated by some companies experience marketing and marketing consultant, is the prototype of marketing services, these are all core features of the new marketing emphasis on pre and post sales of health services, and In health care drive product sales, maintain customer loyalty. What consumer health care products in the end need? In fact very simple, they need a caring, nanny health service programs rather than nothingness slogans commitment. Competition in the 21st century is the competition services, marketing services will create a new pattern of China in 21st Century Marketing. So, how do service marketing name brand marketing expert Mr. Yu Fei pointed out:? Construct a comprehensive "service marketing management system" is the essence of good marketing services. First, the service mode immobilized. This immobilization means is to make consistent service execution, should not in fits and starts, East West, a hammer a stick, service fundamentally speaking, is an important window display, the kind of guerrilla-style services rather Do not, otherwise, the most dangerous is the final product itself. Second, the service mode vivid. The so-called vivid refers all services should focus on humanity and affection to carry out the theme, and change the past, "Please come in" to the current "go." To live often known as service companies, regularly tracking regular visits, however, as this kind of communication via telephone lines, can hardly satisfy the consumers are now increasingly demanding consumer in mind, and approached consumers around, listen to the voices of consumers, to provide family-oriented-heart communication, not only to meet the psychological needs of consumers, but also to meet the spiritual needs of consumers, but both have been a great meet, but also worried that consumers do not become loyal customers' products it? Third, the service model diversification. In the past, a number of companies under the banner of services, frequently to a generous, what free clinic, a large science and so on, were the first very loud, the responder is almost nothing, even if someone is even involved nothing more than the red the slight benefits you promised, Cougerenao only, sales for brand promotion, in addition to a waste of resources, but nothing. Instead, engage in some meaningful for the public loved public service activities, such as Solicitation product theme related advertising terms, essay, calligraphy works, life reflections, etc., but rather can quickly improve product visibility and reputation, in order to The minimum price for maximum effect. Fourth, the service model innovation-oriented. Marketing services, not just limited to their own marketing team set up a service, you can open your mind to carry out similar activities for products advisers from among consumers to change their products effect they say goes a customary tradition and eventually the right to determine the consumer, the consumer's own recognition of the product, to be able to survive nature's brand in the market through this new service mode a right upside down, the service marketing, word of mouth played thoroughly exhausted. Company Address: Buji South Bay Street Busha Road on the 31st deep horse Toy Company, 3rd Floor B1 (Sandy Bay next mark)